Through three educational modules business owners will go from the basic concepts of the industry to the complexity of developing marketing campaigns, as well as strategies for customer acquisition and loyalty. It will provide individualized technical assistance to each business to develop a humanized brand, a marketing strategy (including digital) and to establish e-commerce as one of the company’s revenue streams, on an industry-specific platform. As a result, it is intended that businesses establish e-commerce (as applicable) with a sales strategy and a complete the development of a marketing strategy.

•Modality: Face-to-face/ in-person

•Trainings per cohort: 4 workshops (4 hours each + Q&A session)

•Individual counseling: 1 session per business (1.5 hours)

•Total hours per cohort/per business: 17.5 hours