Given the continuous technological evolution in this digital era, tourism activity is increasingly interconnected and improving. The different ways in which a traveler interacts in this activity have shaped as a result of the digital presence. The means by which that inspiration is created to travel to a destination and the different methods to plan, reserve, and share are just some of the examples of how the Information and Communications Technology (ITC’s) have changed the experience within the visitor economy. Indeed, this presents various opportunities for businesses that actively participate in the visitor economy. In this report, the Foundation for Puerto Rico (FPR) presents data that can serve as a guide to raise awareness and appreciation of the importance of digital presence to Puerto Rico.