{"id":45067,"date":"2025-11-13T12:40:49","date_gmt":"2025-11-13T16:40:49","guid":{"rendered":"https:\/\/foundationforpuertorico.org\/?p=45067"},"modified":"2025-11-13T12:44:51","modified_gmt":"2025-11-13T16:44:51","slug":"no-pause-for-puerto-ricos-visitor-economy-it-will-continue-to-grow","status":"publish","type":"post","link":"https:\/\/foundationforpuertorico.org\/es\/no-pause-for-puerto-ricos-visitor-economy-it-will-continue-to-grow\/","title":{"rendered":"Sin pausa la econom\u00eda del visitante en Puerto Rico: \u201cVa a continuar creciendo\u201d"},"content":{"rendered":"
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Sin pausa la econom\u00eda del visitante en Puerto Rico: \u201cVa a continuar creciendo\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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En Foundation for Puerto Rico<\/a> hemos analizado de cerca el impacto y el potencial de la econom\u00eda del visitante en Puerto Rico. Nuestro m\u00e1s reciente Modelo de Desempe\u00f1o de la Econom\u00eda del Visitante<\/a> muestra que el turismo en la isla continuar\u00e1 creciendo, alcanzando un estimado de 7.9 millones de visitantes en los pr\u00f3ximos cinco a\u00f1os<\/strong>, con una contribuci\u00f3n econ\u00f3mica directa proyectada de casi $13,000 millones para 2030<\/strong>.<\/p>

Este modelo, el m\u00e1s detallado y preciso hasta la fecha, combina fuentes de datos tradicionales, como entrevistas a visitantes en los aeropuertos, con informaci\u00f3n sobre comportamiento, tendencias de precios y categor\u00edas de gasto. \u201cHemos recopilado meticulosamente cada fuente de datos y las hemos validado entre s\u00ed para construir un modelo casi perfecto\u201d, explic\u00f3 Jon Borschow, fundador y CEO de Foundation for Puerto Rico<\/a>.<\/p>

Nuestro an\u00e1lisis muestra que en 2024 Puerto Rico recibi\u00f3 5.3 millones de visitantes<\/strong>, quienes permanecieron en promedio cinco d\u00edas y gastaron $264 diarios, generando una contribuci\u00f3n directa de $7,100 millones<\/strong>. Se proyecta que esta cifra aumente a $7,800 millones este a\u00f1o y contin\u00fae creciendo hasta alcanzar $12,600 millones en 2030<\/strong>.<\/p>

Si incluimos el gasto local relacionado con el turismo interno, as\u00ed como el impacto econ\u00f3mico directo e inducido, los ingresos totales generados por la econom\u00eda del visitante superaron los $15,000 millones en 2024<\/strong>. El modelo tambi\u00e9n permite identificar patrones clave de comportamiento: del gasto diario promedio de $264, la mayor parte se destina al alojamiento ($67), seguido de comida y bebida ($66), experiencias tur\u00edsticas y servicios ($66), y el resto en transporte, compras y otros gastos.<\/p>

El crecimiento de la econom\u00eda del visitante tambi\u00e9n se refleja en el empleo y los ingresos gubernamentales. El sector de la hospitalidad actualmente sostiene m\u00e1s de 100,000 empleos directos<\/strong>, cifra que podr\u00eda alcanzar 115,000 incluyendo sectores relacionados<\/strong>, representando m\u00e1s del 10% de la fuerza laboral de Puerto Rico. Para el gobierno, los beneficios son evidentes en el room tax<\/strong>, que alcanz\u00f3 $143.3 millones en el a\u00f1o fiscal 2023-2024<\/strong>, casi el doble de lo recaudado hace una d\u00e9cada.<\/p>

La expansi\u00f3n de los alquileres a corto plazo (STR)<\/strong> ha incrementado la capacidad de alojamiento, permitiendo que la econom\u00eda del visitante llegue a los niveles actuales. Seg\u00fan nuestro an\u00e1lisis, existen unas 25,000 unidades de este tipo, equivalentes a 2.2 millones de noches de estancia al a\u00f1o.<\/p>

Es importante destacar que nuestro modelo tambi\u00e9n evidencia la necesidad de mejorar la recolecci\u00f3n de datos sobre el comportamiento de los visitantes. Si bien las encuestas en los aeropuertos siguen siendo valiosas, la evoluci\u00f3n hacia m\u00e9todos digitales e interactivos permitir\u00e1 obtener informaci\u00f3n m\u00e1s precisa y fortalecer la planificaci\u00f3n estrat\u00e9gica.<\/p>

Asimismo, queremos enfatizar que el crecimiento de la econom\u00eda del visitante representa una oportunidad, no una amenaza<\/strong>, para Puerto Rico. Nuestra visi\u00f3n promueve un turismo intencional<\/strong>, donde los visitantes experimenten la isla de manera aut\u00e9ntica y respetuosa, integr\u00e1ndose a nuestra cultura y comunidades sin saturarlas. Esto coincide con la visi\u00f3n detr\u00e1s de Discover Puerto Rico<\/a> y la campa\u00f1a \u201cLive Boricua\u201d, que busca ofrecer experiencias alineadas con el esp\u00edritu aut\u00e9ntico de la isla.<\/p>

En Foundation for Puerto Rico<\/a> nos enorgullece proporcionar los datos m\u00e1s completos sobre la econom\u00eda del visitante, orientando un crecimiento sostenible que beneficie a las comunidades, empresas y al pa\u00eds en su conjunto.<\/p>

Para m\u00e1s detalles e informaci\u00f3n sobre nuestro Modelo de Desempe\u00f1o de la Econom\u00eda del Visitante<\/a> y sus hallazgos, te invitamos a leer el reporte en nuestra p\u00e1gina web<\/a> o el reportaje publicado por El Nuevo D\u00eda.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

No pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d At Foundation for Puerto Rico, we have closely analyzed the impact and potential of the Island\u2019s visitor economy. Our most recent Visitor Economy Performance Model shows that tourism in Puerto Rico will continue to grow, reaching an estimated 7.9 million visitors over the […]<\/p>\n","protected":false},"author":32,"featured_media":45011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-45067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest"],"yoast_head":"\nNo pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d - Foundation for Puerto Rico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foundationforpuertorico.org\/es\/no-pause-for-puerto-ricos-visitor-economy-it-will-continue-to-grow\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d\" \/>\n<meta property=\"og:description\" content=\"No pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d At Foundation for Puerto Rico, we have closely analyzed the impact and potential of the Island\u2019s visitor economy. 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