{"id":45067,"date":"2025-11-13T12:40:49","date_gmt":"2025-11-13T16:40:49","guid":{"rendered":"https:\/\/foundationforpuertorico.org\/?p=45067"},"modified":"2025-11-13T12:44:51","modified_gmt":"2025-11-13T16:44:51","slug":"no-pause-for-puerto-ricos-visitor-economy-it-will-continue-to-grow","status":"publish","type":"post","link":"https:\/\/foundationforpuertorico.org\/en\/no-pause-for-puerto-ricos-visitor-economy-it-will-continue-to-grow\/","title":{"rendered":"No pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d"},"content":{"rendered":"\t\t
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No pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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At Foundation for Puerto Rico<\/a>, we have closely analyzed the impact and potential of the Island\u2019s visitor economy. Our most recent Visitor Economy Performance Model<\/a> shows that tourism in Puerto Rico will continue to grow, reaching an estimated 7.9 million visitors over the next five years<\/strong> and generating a projected direct economic contribution of nearly $13 billion by 2030<\/strong>.<\/p>

This model\u2014the most detailed and accurate to date\u2014combines traditional data sources, such as visitor interviews at airports, with behavioral insights, price trends, and spending categories.<\/p>

\u201cWe meticulously compiled every data source and validated them against each other to build an almost perfect model,\u201d explained Jon Borschow, founder and CEO of <\/strong>Foundation for Puerto Rico.<\/a><\/p>

Our analysis shows that in 2024<\/strong>, Puerto Rico received 5.3 million visitors<\/strong>, who stayed an average of five days<\/strong> and spent $264 per day<\/strong>, resulting in a direct contribution of $7.1 billion<\/strong>. This figure is projected to rise to $7.8 billion this year<\/strong> and continue growing to $12.6 billion by 2030<\/strong>.<\/p>

When we include local spending related to domestic tourism, as well as the direct and indirect economic impact, total revenues generated by the visitor economy exceeded $15 billion in 2024<\/strong>. The model also reveals key behavioral patterns: of the average daily spending of $264, most goes to lodging ($67)<\/strong>, followed by food and beverages ($66)<\/strong>, tourist experiences and services ($66)<\/strong>, with the remainder spent on transportation, shopping, and other expenses.<\/p>

The growth of the visitor economy is also reflected in employment and government revenues<\/strong>. The hospitality sector currently sustains over 100,000 direct jobs<\/strong>, which could reach 115,000<\/strong> when including related industries\u2014representing more than 10% of Puerto Rico\u2019s workforce<\/strong>. For the government, the benefits are clear: room tax revenues reached $143.3 million in fiscal year 2023\u20132024<\/strong>, nearly double<\/strong> the amount collected a decade ago.<\/p>

The expansion of short-term rentals (STRs)<\/strong> has also increased lodging capacity, enabling the visitor economy to reach current levels. According to our analysis, there are approximately 25,000 STR units<\/strong>, representing 2.2 million overnight stays per year<\/strong>.<\/p>

It is also important to highlight that our model emphasizes the importance of enhancing visitor behavior data collection<\/strong>. While airport surveys remain valuable, evolving toward digital and interactive methods<\/strong> will yield more precise insights and strengthen strategic planning.<\/p>

Furthermore, we emphasize that the growth of the visitor economy represents an opportunity\u2014not a threat\u2014for Puerto Rico<\/strong>. Our vision promotes intentional tourism<\/strong>, where visitors experience the Island authentically and respectfully, engaging with our culture and communities without overwhelming them. This aligns with Discover Puerto Rico\u2019s<\/a> vision and its \u201cLive Boricua\u201d<\/strong> campaign, which seeks to offer experiences true to the Island\u2019s authentic spirit.<\/p>

At Foundation for Puerto Rico<\/a>, we are proud to provide the most comprehensive data available on the visitor economy, guiding sustainable growth<\/strong> that benefits communities, businesses, and the country as a whole.<\/p>

For more details and insights from our Visitor Economy Performance Model<\/a>, we invite you to read the full report on our website or the feature published by El Nuevo D\u00eda.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

No pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d At Foundation for Puerto Rico, we have closely analyzed the impact and potential of the Island\u2019s visitor economy. Our most recent Visitor Economy Performance Model shows that tourism in Puerto Rico will continue to grow, reaching an estimated 7.9 million visitors over the […]<\/p>\n","protected":false},"author":32,"featured_media":45011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-45067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest"],"yoast_head":"\nNo pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d - Foundation for Puerto Rico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foundationforpuertorico.org\/en\/no-pause-for-puerto-ricos-visitor-economy-it-will-continue-to-grow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d\" \/>\n<meta property=\"og:description\" content=\"No pause for Puerto Rico\u2019s Visitor Economy: \u201cIt will continue to grow\u201d At Foundation for Puerto Rico, we have closely analyzed the impact and potential of the Island\u2019s visitor economy. 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