{"id":44802,"date":"2025-09-18T17:37:32","date_gmt":"2025-09-18T21:37:32","guid":{"rendered":"https:\/\/foundationforpuertorico.org\/?p=44802"},"modified":"2025-09-18T17:38:56","modified_gmt":"2025-09-18T21:38:56","slug":"building-an-identity-for-puerto-ricos-eastern-region","status":"publish","type":"post","link":"https:\/\/foundationforpuertorico.org\/en\/building-an-identity-for-puerto-ricos-eastern-region\/","title":{"rendered":"Building an Identity for Puerto Rico\u2019s Eastern Region"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44802\" class=\"elementor elementor-44802\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ba619e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ba619e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03731a1\" data-id=\"03731a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679910e elementor-widget elementor-widget-heading\" data-id=\"679910e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building an Identity for Puerto Rico\u2019s Eastern Region<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30386f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30386f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-611d0c6\" data-id=\"611d0c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c0a3af elementor-widget elementor-widget-image\" data-id=\"3c0a3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"384\" src=\"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE-768x384.png\" class=\"attachment-medium_large size-medium_large wp-image-44803\" alt=\"\" srcset=\"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE-768x384.png 768w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE-300x150.png 300w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE-1024x512.png 1024w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE-18x9.png 18w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-756fe39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756fe39\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\" data-no-translation=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9ae52a\" data-id=\"a9ae52a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1d8645 elementor-widget elementor-widget-text-editor\" data-id=\"a1d8645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Last week, Foundation for Puerto Rico\u2019s <a href=\"https:\/\/foundationforpuertorico.org\/en\/community-innovation-hub\/\"><strong>Community Innovation Hub<\/strong><\/a> hosted the event <em>\u201cEl Este y Su Marca Pendiente\u201d<\/em> in Fajardo\u2014a space for dialogue, collaboration, and reflection around a big question: <em>Why does Puerto Rico\u2019s Eastern Region still lack a unifying brand identity?<\/em><\/p><p><strong>A Data-Driven Look at the Visitor Economy<\/strong><\/p><p>At the heart of the event was the presentation of the new <strong>Visitor Economy Performance Study<\/strong>, developed by Foundation for Puerto Rico\u2019s Research team. Using the most precise methodology to date, the study revealed eye-opening insights: the visitor economy\u2019s impact on the Eastern Region is far greater than previously estimated. This evidence underscores the region\u2019s untapped potential and the urgent need for coordinated action.<\/p><p><strong>Key Challenges: Data, Development, and Branding<\/strong><\/p><p>In conversation with leaders from public agencies, the media, community organizations, and other stakeholders, we discussed possible solutions for several challenges:<\/p><ul><li>Limited visibility and access to data.<\/li><li>Gaps in tourism product development.<\/li><li>A lack of cohesive brand marketing and positioning.<\/li><\/ul><p>These conversations made clear that a regional identity is not just a marketing tool\u2014it\u2019s essential for driving sustainable economic development.<\/p><p><strong>Expert Voices at the Table<\/strong><\/p><p>The event featured a rich panel of experts who brought diverse perspectives to the conversation:<\/p><ul><li><strong>Cecilia M. Rodr\u00edguez, MBA<\/strong>, Market Research Manager at <a href=\"https:\/\/www.discoverpuertorico.com\/\">Discover Puerto Rico<\/a>.<\/li><li><strong>Jessica Banchs, CHDM<\/strong>, owner of <a href=\"https:\/\/tierraadentrobnb.com\/\">Tierra Adentro Bed &amp; Breakfast<\/a> and Chair of <a href=\"https:\/\/connect.hsmai.org\/puertorico\/home\">HSMAI Puerto Rico<\/a>.<\/li><li><strong>Lorenis P. Mora Soto<\/strong>, Eastern Regional Director at the <a href=\"https:\/\/tourism.pr.gov\/\">Puerto Rico Tourism Company<\/a>.<\/li><\/ul><p>In a key announcement, <strong>Mora Soto revealed that the Eastern Region will soon launch its own <\/strong><a href=\"https:\/\/tourism.pr.gov\/regiones\/?lang=es\"><strong>brand identity: <em>Porta del Mar<\/em><\/strong><\/a><strong>.<\/strong> This milestone marks a significant step toward giving the region the recognition and positioning it deserves.<\/p><p><strong>Moving Forward Together<\/strong><\/p><p>We are deeply grateful to all the participants who contributed ideas and energy to this collective effort. With <strong>evidence, dialogue, and collaboration<\/strong>, we are one step closer to building a strong, authentic brand for Puerto Rico\u2019s Eastern Region\u2014one that reflects its cultural richness, natural beauty, and economic potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Building an Identity for Puerto Rico\u2019s Eastern Region Last week, Foundation for Puerto Rico\u2019s Community Innovation Hub hosted the event \u201cEl Este y Su Marca Pendiente\u201d in Fajardo\u2014a space for dialogue, collaboration, and reflection around a big question: Why does Puerto Rico\u2019s Eastern Region still lack a unifying brand identity? A Data-Driven Look at the [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":44803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-44802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building an Identity for Puerto Rico\u2019s Eastern Region - Foundation for Puerto Rico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foundationforpuertorico.org\/en\/building-an-identity-for-puerto-ricos-eastern-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building an Identity for Puerto Rico\u2019s Eastern Region\" \/>\n<meta property=\"og:description\" content=\"Building an Identity for Puerto Rico\u2019s Eastern Region Last week, Foundation for Puerto Rico\u2019s Community Innovation Hub hosted the event \u201cEl Este y Su Marca Pendiente\u201d in Fajardo\u2014a space for dialogue, collaboration, and reflection around a big question: Why does Puerto Rico\u2019s Eastern Region still lack a unifying brand identity? A Data-Driven Look at the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/foundationforpuertorico.org\/en\/building-an-identity-for-puerto-ricos-eastern-region\/\" \/>\n<meta property=\"og:site_name\" content=\"Foundation for Puerto Rico\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FoundationForPR\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-18T21:37:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T21:38:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"John Velez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Foundation_PR\" \/>\n<meta name=\"twitter:site\" content=\"@Foundation_PR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Velez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/\"},\"author\":{\"name\":\"John Velez\",\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/#\\\/schema\\\/person\\\/245efcbd2c7975bb5698e39427c6de9b\"},\"headline\":\"Building an Identity for Puerto Rico\u2019s Eastern Region\",\"datePublished\":\"2025-09-18T21:37:32+00:00\",\"dateModified\":\"2025-09-18T21:38:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/\"},\"wordCount\":785,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/foundationforpuertorico.org\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/FPR-ENCUENTRO-ESTE.png\",\"articleSection\":[\"Latest\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/\",\"url\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/\",\"name\":\"Building an Identity for Puerto Rico\u2019s Eastern Region - Foundation for Puerto Rico\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/foundationforpuertorico.org\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/FPR-ENCUENTRO-ESTE.png\",\"datePublished\":\"2025-09-18T21:37:32+00:00\",\"dateModified\":\"2025-09-18T21:38:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/#primaryimage\",\"url\":\"https:\\\/\\\/foundationforpuertorico.org\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/FPR-ENCUENTRO-ESTE.png\",\"contentUrl\":\"https:\\\/\\\/foundationforpuertorico.org\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/FPR-ENCUENTRO-ESTE.png\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/building-an-identity-for-puerto-ricos-eastern-region\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/foundationforpuertorico.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building an Identity for Puerto Rico\u2019s Eastern Region\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/#website\",\"url\":\"https:\\\/\\\/foundationforpuertorico.org\\\/\",\"name\":\"Foundation for Puerto Rico\",\"description\":\"Transforming our economy to be thriving and sustainable\",\"publisher\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/foundationforpuertorico.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/#organization\",\"name\":\"Foundation for Puerto Rico\",\"url\":\"https:\\\/\\\/foundationforpuertorico.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/foundationforpuertorico.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_socialLink.png\",\"contentUrl\":\"https:\\\/\\\/foundationforpuertorico.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_socialLink.png\",\"width\":1080,\"height\":1080,\"caption\":\"Foundation for Puerto Rico\"},\"image\":{\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FoundationForPR\",\"https:\\\/\\\/x.com\\\/Foundation_PR\",\"https:\\\/\\\/www.instagram.com\\\/foundationforpr\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/foundationforpr\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/foundationforpuertorico.org\\\/#\\\/schema\\\/person\\\/245efcbd2c7975bb5698e39427c6de9b\",\"name\":\"John Velez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50029156f10ab03f09b646b90cf1807b02639a5b3e16c52ae470e8e6491d4634?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50029156f10ab03f09b646b90cf1807b02639a5b3e16c52ae470e8e6491d4634?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50029156f10ab03f09b646b90cf1807b02639a5b3e16c52ae470e8e6491d4634?s=96&d=mm&r=g\",\"caption\":\"John Velez\"},\"url\":\"https:\\\/\\\/foundationforpuertorico.org\\\/en\\\/author\\\/johnbrian\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Building an Identity for Puerto Rico\u2019s Eastern Region - Foundation for Puerto Rico","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/foundationforpuertorico.org\/en\/building-an-identity-for-puerto-ricos-eastern-region\/","og_locale":"en_US","og_type":"article","og_title":"Building an Identity for Puerto Rico\u2019s Eastern Region","og_description":"Building an Identity for Puerto Rico\u2019s Eastern Region Last week, Foundation for Puerto Rico\u2019s Community Innovation Hub hosted the event \u201cEl Este y Su Marca Pendiente\u201d in Fajardo\u2014a space for dialogue, collaboration, and reflection around a big question: Why does Puerto Rico\u2019s Eastern Region still lack a unifying brand identity? A Data-Driven Look at the [&hellip;]","og_url":"https:\/\/foundationforpuertorico.org\/en\/building-an-identity-for-puerto-ricos-eastern-region\/","og_site_name":"Foundation for Puerto Rico","article_publisher":"https:\/\/www.facebook.com\/FoundationForPR","article_published_time":"2025-09-18T21:37:32+00:00","article_modified_time":"2025-09-18T21:38:56+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE.png","type":"image\/png"}],"author":"John Velez","twitter_card":"summary_large_image","twitter_creator":"@Foundation_PR","twitter_site":"@Foundation_PR","twitter_misc":{"Written by":"John Velez","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/#article","isPartOf":{"@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/"},"author":{"name":"John Velez","@id":"https:\/\/foundationforpuertorico.org\/#\/schema\/person\/245efcbd2c7975bb5698e39427c6de9b"},"headline":"Building an Identity for Puerto Rico\u2019s Eastern Region","datePublished":"2025-09-18T21:37:32+00:00","dateModified":"2025-09-18T21:38:56+00:00","mainEntityOfPage":{"@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/"},"wordCount":785,"commentCount":0,"publisher":{"@id":"https:\/\/foundationforpuertorico.org\/#organization"},"image":{"@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/#primaryimage"},"thumbnailUrl":"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE.png","articleSection":["Latest"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/","url":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/","name":"Building an Identity for Puerto Rico\u2019s Eastern Region - Foundation for Puerto Rico","isPartOf":{"@id":"https:\/\/foundationforpuertorico.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/#primaryimage"},"image":{"@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/#primaryimage"},"thumbnailUrl":"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE.png","datePublished":"2025-09-18T21:37:32+00:00","dateModified":"2025-09-18T21:38:56+00:00","breadcrumb":{"@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/#primaryimage","url":"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE.png","contentUrl":"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2025\/09\/FPR-ENCUENTRO-ESTE.png","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/foundationforpuertorico.org\/building-an-identity-for-puerto-ricos-eastern-region\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/foundationforpuertorico.org\/en\/"},{"@type":"ListItem","position":2,"name":"Building an Identity for Puerto Rico\u2019s Eastern Region"}]},{"@type":"WebSite","@id":"https:\/\/foundationforpuertorico.org\/#website","url":"https:\/\/foundationforpuertorico.org\/","name":"Foundation for Puerto Rico","description":"Transforming our economy to be thriving and sustainable","publisher":{"@id":"https:\/\/foundationforpuertorico.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/foundationforpuertorico.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/foundationforpuertorico.org\/#organization","name":"Foundation for Puerto Rico","url":"https:\/\/foundationforpuertorico.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/foundationforpuertorico.org\/#\/schema\/logo\/image\/","url":"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2022\/01\/Logo_socialLink.png","contentUrl":"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2022\/01\/Logo_socialLink.png","width":1080,"height":1080,"caption":"Foundation for Puerto Rico"},"image":{"@id":"https:\/\/foundationforpuertorico.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FoundationForPR","https:\/\/x.com\/Foundation_PR","https:\/\/www.instagram.com\/foundationforpr\/","https:\/\/www.linkedin.com\/company\/foundationforpr\/"]},{"@type":"Person","@id":"https:\/\/foundationforpuertorico.org\/#\/schema\/person\/245efcbd2c7975bb5698e39427c6de9b","name":"John Velez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50029156f10ab03f09b646b90cf1807b02639a5b3e16c52ae470e8e6491d4634?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50029156f10ab03f09b646b90cf1807b02639a5b3e16c52ae470e8e6491d4634?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50029156f10ab03f09b646b90cf1807b02639a5b3e16c52ae470e8e6491d4634?s=96&d=mm&r=g","caption":"John Velez"},"url":"https:\/\/foundationforpuertorico.org\/en\/author\/johnbrian\/"}]}},"_links":{"self":[{"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/posts\/44802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/comments?post=44802"}],"version-history":[{"count":4,"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/posts\/44802\/revisions"}],"predecessor-version":[{"id":44807,"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/posts\/44802\/revisions\/44807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/media\/44803"}],"wp:attachment":[{"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/media?parent=44802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/categories?post=44802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foundationforpuertorico.org\/en\/wp-json\/wp\/v2\/tags?post=44802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}