{"id":1378,"date":"2020-11-20T15:54:53","date_gmt":"2020-11-20T15:54:53","guid":{"rendered":"https:\/\/fpr.kalebcamacho.com\/?p=1378"},"modified":"2020-11-20T15:54:53","modified_gmt":"2020-11-20T15:54:53","slug":"our-strategic-approach","status":"publish","type":"post","link":"https:\/\/foundationforpuertorico.org\/en\/our-strategic-approach\/","title":{"rendered":"Our Strategic Approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1378\" class=\"elementor elementor-1378\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77885999 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77885999\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13a62f99\" data-id=\"13a62f99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77f72787 elementor-widget elementor-widget-spacer\" data-id=\"77f72787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4018823d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4018823d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;aee89c7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bb46e7\" data-id=\"8bb46e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34430b4b elementor-widget elementor-widget-spacer\" data-id=\"34430b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2086afe elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2086afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Our Strategic Approach<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58350fa1 elementor-widget elementor-widget-text-editor\" data-id=\"58350fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Policy &amp; Advocacy<\/h2><p>Our Policy &amp; Advocacy pillar generates thought leadership and research to guide strategies for the Visitor Economy, resilience, and economic development. This unit collects data to measure and track impact, while collaborating with global partners to publicize the findings and recommendations that will transform Puerto Rico. By identifying critical challenges and opportunities affecting the development and management of the destination, the team also provides recommendations for improving the resilience of communities.<\/p><p><i><b>CTA:<\/b> Explore our latest Policy Brief here.<\/i><\/p><h2>Visitor Economy<\/h2><p>Our Visitor Economy pillar seeks to grow this economic model in the rural communities of Puerto Rico by developing destination plans alongside communities. Through this pillar, we are cultivating the natural, cultural, and human capital assets in each destination, to create an explosion of sustainable and authentic experiences for visitors from around the world.<\/p><p><i style=\"font-weight: bold;\">CTA: <\/i><i>Learn more about the Visitor Economy here.<\/i><\/p><h2>Resilience<\/h2><p>Our Resilience pillar seeks to mentor, prepare, and fund existing and emerging new businesses in order to inspire a new generation of resilient entrepreneurs, prepared to survive and thrive under unforeseen circumstances. We also work with local NGOs, governments, businesses, and stakeholders across all communities to facilitate comprehensive planning that will lead to sustainable and measurable improvements in community resilience across the island.<\/p><p><b>CTA:<\/b> Check out our Social Capital Mapping Tool that will support community resilience planning across the key areas of health, education, s<i>ecurity, at-risk communities, and community services.<\/i><\/p><p>Expanded links\/text:\u00a0<\/p><p>P&amp;A:<\/p><p>Links: https:\/\/a43.a93.myftpupload.com\/blog\/2019\/11\/21\/fpr-launches-second-quarterly-visitor-economy-policy-briefing<\/p><p>In this issue, we start by covering the economic impact of poor maritime access in Culebra and Vieques and discuss new legislation to regulate businesses in the sharing economy space. We also examine a recent report that estimates the economic impact of visitor spending on the Island after hurricane Mar\u00eda. And finally, we offer 8 digital strategies businesses can use to stay up to date in the latest consumer trends.<\/p><p>(Tags: #localempowerement #enterpreneursandsmallbusiness #resilience)<\/p><p>https:\/\/a43.a93.myftpupload.com\/blog\/fprs-research-and-analytics-program-policy-briefings<\/p><p>In this publication, the unit analyzes several issues such as the regulatory framework of the collaborative economy in Puerto Rico, focused on short-term lodging; the prevailing data access gap on the visitor economy and the traveler&#8217;s survey published by the Puerto Rico Planning Board; the FPR\u2019s new tool on tourism data in Puerto Rico; a recap of the \u201cIndustry Update\u201d event held by Discover Puerto Rico; and the announcement of the World Travel and Tourism Council (WTTC) on its Global Summit event to be held in April 2020, in San Juan.<\/p><p>(Tags #localempowerement)<\/p><p>Resilience:<\/p><p>SOCIAL CAPITAL MAPPING TOOL (sub-page or expanded text)<\/p><p>This first phase of the project includes multiple interactive maps with information on existing social assets in and around our communities across the 78 municipalities. Each map promotes awareness among residents and visitors about local places and initiatives in their surroundings. The fundamental purpose of this tool is to make this information even more accessible to our citizens and visitors, thus promoting among them the potential to identify the availability of resources at the local level allowing effective, agile and participatory community planning. The maps have been classified into the following focus areas:<\/p><ul><li>Health<\/li><li>Education<\/li><li>Security<\/li><li>Communities<\/li><li>Community services<\/li><\/ul><p>We hope this tool will be of great use to everyone. We will continue making improvements and updates to this tool to ensure each user has the most optimal experience possible in their navigation and use. Please note, this is a pilot version and currently shows progress on the collection and analysis of data relevant to Puerto Rico. Based on this effort, Foundation for Puerto Rico (FPR) will develop a tool with a higher level of analysis possibilities for users. Stay tuned here and on our social channels for more updates.<\/p><p><a href=\"https:\/\/wcrp.maps.arcgis.com\/apps\/MapSeries\/index.html?appid=2157824176df402ea58c57083c4207ce\" target=\"_blank\" rel=\"noopener\">https:\/\/wcrp.maps.arcgis.com<\/a><\/p><h2>MORE ON VISITOR ECONOMY (blog post and\/or expanded text)<\/h2><p>Puerto Rico is going through more than a decade-long economic recession. After the tax policy that was placed to encourage U.S. corporations to invest in Puerto Rico was repealed in 1996, many manufacturing companies that operated in the island moved elsewhere and there was no economic strategy left in place to replace it. The economic effect has been negative, and the island has lost more than 180,0001 non-farm jobs and more than 600,0002 residents since 2005. Meanwhile the government has relied on debt to cover the tax base and income reduction.<\/p><p>While there are several viable options for driving meaningful and sustainable economic growth, few currently have the potential to make the immediate significant impact Puerto Rico needs. After a thorough analysis, FPR determined the Visitor Economy should be a spearhead for Puerto Rico&#8217;s economic development as we have the physical and cultural assets in place to not only have an immediate and significant impact, but one that is also accessible and inclusive of the majority of its people. It also has a critical indirect benefit, which is that it helps maintain and strengthen infrastructure like highway networks, utilities, communication networks and essential services \u2013 which are also used by residents. This brings an additional dimension of improvement of the quality of life for all on the island, helping minimize the loss of human capital due to emigration and improving the economic resilience of our communities. The definition of the Visitor Economy is not constrained by travel and tourism, it encompasses a bigger concept within the economy.<\/p><h2>The Opportunity<\/h2><p>The World Travel and Tourism Commission (WTTC) calculated that in 2018 the Visitor Economy represents 9.9%3 of Puerto Rico\u2019s gross national product and was responsible for ~57,0004 jobs. Globally, tourism has experienced steady growth almost every year. International tourist arrivals increased from 528 million in 2005 to 1.19 billion in 2015. Figures were forecasted to exceed 1.8 billion by 2030. Before the COVID-19 pandemic, Puerto Rico received 4.3MM visitors who stayed for an average length of 4.1 days. Given that data, if Puerto Rico increases the number of visitors by two million and prolongs the length of their visits by 2 days for a period of five years; that would signify an additional $7 billion dollars to Puerto Rico\u2019s economy. The upside can therefore be tremendous.\u00a0<\/p><p>Puerto Rico is rich in assets that are conducive to the Visitor Economy, from the more traditional physical attractions such as stunning beaches, mountains and caves, to more intangible assets revolving around its people, traditions and culture. The combination creates a diverse offer for a wide range of tourists, with the potential to grow in attainable, high-growth, experience-focused segments like ecotourism &amp; cultural tourism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d32331d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d32331d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bf7ec65&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-604c7455\" data-id=\"604c7455\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5beea58 elementor-widget elementor-widget-image\" data-id=\"5beea58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People.jpg\" class=\"attachment-large size-large wp-image-1381\" alt=\"About People\" srcset=\"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People.jpg 800w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People-300x300.jpg 300w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People-150x150.jpg 150w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People-768x768.jpg 768w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People-12x12.jpg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ec2d93 elementor-widget elementor-widget-text-editor\" data-id=\"67ec2d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We take knowledge to action to achieve resilience, economic growth, and policies that scale up social and economic impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-692506b9 elementor-widget elementor-widget-spacer\" data-id=\"692506b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50fc73d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50fc73d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;aee89c7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dd4d18d\" data-id=\"3dd4d18d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64d2639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64d2639\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bf7ec65&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0d5787\" data-id=\"f0d5787\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f50687 elementor-widget elementor-widget-text-editor\" data-id=\"8f50687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We take knowledge to action to achieve resilience, economic growth, and policies that scale up social and economic impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c4a2a07\" data-id=\"c4a2a07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-632a992 elementor-widget elementor-widget-image\" data-id=\"632a992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People.jpg\" class=\"attachment-large size-large wp-image-1381\" alt=\"About People\" srcset=\"https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People.jpg 800w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People-300x300.jpg 300w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People-150x150.jpg 150w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People-768x768.jpg 768w, https:\/\/foundationforpuertorico.org\/wp-content\/uploads\/2020\/11\/FPR-People-12x12.jpg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a58c0c elementor-widget elementor-widget-text-editor\" data-id=\"5a58c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Policy &amp; Advocacy<\/h2><p>Our Policy &amp; Advocacy pillar generates thought leadership and research to guide strategies for the Visitor Economy, resilience, and economic development. This unit collects data to measure and track impact, while collaborating with global partners to publicize the findings and recommendations that will transform Puerto Rico. By identifying critical challenges and opportunities affecting the development and management of the destination, the team also provides recommendations for improving the resilience of communities.<\/p><p><i><b>CTA:<\/b> Explore our latest Policy Brief here.<\/i><\/p><h2>Visitor Economy<\/h2><p>Our Visitor Economy pillar seeks to grow this economic model in the rural communities of Puerto Rico by developing destination plans alongside communities. Through this pillar, we are cultivating the natural, cultural, and human capital assets in each destination, to create an explosion of sustainable and authentic experiences for visitors from around the world.<\/p><p><i style=\"font-weight: bold;\">CTA: <\/i><i>Learn more about the Visitor Economy here.<\/i><\/p><h2>Resilience<\/h2><p>Our Resilience pillar seeks to mentor, prepare, and fund existing and emerging new businesses in order to inspire a new generation of resilient entrepreneurs, prepared to survive and thrive under unforeseen circumstances. We also work with local NGOs, governments, businesses, and stakeholders across all communities to facilitate comprehensive planning that will lead to sustainable and measurable improvements in community resilience across the island.<\/p><p><b>CTA:<\/b> Check out our Social Capital Mapping Tool that will support community resilience planning across the key areas of health, education, s<i>ecurity, at-risk communities, and community services.<\/i><\/p><p>Expanded links\/text:\u00a0<\/p><p>P&amp;A:<\/p><p>Links: https:\/\/a43.a93.myftpupload.com\/blog\/2019\/11\/21\/fpr-launches-second-quarterly-visitor-economy-policy-briefing<\/p><p>In this issue, we start by covering the economic impact of poor maritime access in Culebra and Vieques and discuss new legislation to regulate businesses in the sharing economy space. We also examine a recent report that estimates the economic impact of visitor spending on the Island after hurricane Mar\u00eda. And finally, we offer 8 digital strategies businesses can use to stay up to date in the latest consumer trends.<\/p><p>(Tags: #localempowerement #enterpreneursandsmallbusiness #resilience)<\/p><p>https:\/\/a43.a93.myftpupload.com\/blog\/fprs-research-and-analytics-program-policy-briefings<\/p><p>In this publication, the unit analyzes several issues such as the regulatory framework of the collaborative economy in Puerto Rico, focused on short-term lodging; the prevailing data access gap on the visitor economy and the traveler&#8217;s survey published by the Puerto Rico Planning Board; the FPR\u2019s new tool on tourism data in Puerto Rico; a recap of the \u201cIndustry Update\u201d event held by Discover Puerto Rico; and the announcement of the World Travel and Tourism Council (WTTC) on its Global Summit event to be held in April 2020, in San Juan.<\/p><p>(Tags #localempowerement)<\/p><p>Resilience:<\/p><p>SOCIAL CAPITAL MAPPING TOOL (sub-page or expanded text)<\/p><p>This first phase of the project includes multiple interactive maps with information on existing social assets in and around our communities across the 78 municipalities. Each map promotes awareness among residents and visitors about local places and initiatives in their surroundings. The fundamental purpose of this tool is to make this information even more accessible to our citizens and visitors, thus promoting among them the potential to identify the availability of resources at the local level allowing effective, agile and participatory community planning. The maps have been classified into the following focus areas:<\/p><p>Health <br \/>Education <br \/>Security <br \/>Communities <br \/>Community services<br \/>We hope this tool will be of great use to everyone. We will continue making improvements and updates to this tool to ensure each user has the most optimal experience possible in their navigation and use. Please note, this is a pilot version and currently shows progress on the collection and analysis of data relevant to Puerto Rico. Based on this effort, Foundation for Puerto Rico (FPR) will develop a tool with a higher level of analysis possibilities for users. Stay tuned here and on our social channels for more updates.<\/p><p>https:\/\/wcrp.maps.arcgis.com\/apps\/MapSeries\/index.html?appid=2157824176df402ea58c57083c4207ce<\/p><p>MORE ON VISITOR ECONOMY (blog post and\/or expanded text)<br \/>Puerto Rico is going through more than a decade-long economic recession. After the tax policy that was placed to encourage U.S. corporations to invest in Puerto Rico was repealed in 1996, many manufacturing companies that operated in the island moved elsewhere and there was no economic strategy left in place to replace it. The economic effect has been negative, and the island has lost more than 180,0001 non-farm jobs and more than 600,0002 residents since 2005. Meanwhile the government has relied on debt to cover the tax base and income reduction.<\/p><p>While there are several viable options for driving meaningful and sustainable economic growth, few currently have the potential to make the immediate significant impact Puerto Rico needs. After a thorough analysis, FPR determined the Visitor Economy should be a spearhead for Puerto Rico&#8217;s economic development as we have the physical and cultural assets in place to not only have an immediate and significant impact, but one that is also accessible and inclusive of the majority of its people. It also has a critical indirect benefit, which is that it helps maintain and strengthen infrastructure like highway networks, utilities, communication networks and essential services \u2013 which are also used by residents. This brings an additional dimension of improvement of the quality of life for all on the island, helping minimize the loss of human capital due to emigration and improving the economic resilience of our communities. The definition of the Visitor Economy is not constrained by travel and tourism, it encompasses a bigger concept within the economy.<\/p><p>The Opportunity<br \/>The World Travel and Tourism Commission (WTTC) calculated that in 2018 the Visitor Economy represents 9.9%3 of Puerto Rico\u2019s gross national product and was responsible for ~57,0004 jobs. Globally, tourism has experienced steady growth almost every year. International tourist arrivals increased from 528 million in 2005 to 1.19 billion in 2015. Figures were forecasted to exceed 1.8 billion by 2030. Before the COVID-19 pandemic, Puerto Rico received 4.3MM visitors who stayed for an average length of 4.1 days. Given that data, if Puerto Rico increases the number of visitors by two million and prolongs the length of their visits by 2 days for a period of five years; that would signify an additional $7 billion dollars to Puerto Rico\u2019s economy. The upside can therefore be tremendous.\u00a0<\/p><p>Puerto Rico is rich in assets that are conducive to the Visitor Economy, from the more traditional physical attractions such as stunning beaches, mountains and caves, to more intangible assets revolving around its people, traditions and culture. The combination creates a diverse offer for a wide range of tourists, with the potential to grow in attainable, high-growth, experience-focused segments like ecotourism &amp; cultural tourism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9166b31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9166b31\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;405630f&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2a6baba\" data-id=\"2a6baba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6e82b elementor-widget elementor-widget-text-editor\" data-id=\"fb6e82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\">$504K<\/h1>\n<p style=\"text-align: center;\">disbursed in cash grants<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-29ad571\" data-id=\"29ad571\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a96c383 elementor-widget elementor-widget-text-editor\" data-id=\"a96c383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\">+200 small businesses<\/h1>\n<p style=\"text-align: center;\">supported across 11 municipalities<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8e9610f\" data-id=\"8e9610f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32edd4f elementor-widget elementor-widget-text-editor\" data-id=\"32edd4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\">+800 hours<\/h1>\n<p style=\"text-align: center;\">of mentorship and technical assistance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1347baa elementor-widget elementor-widget-spacer\" data-id=\"1347baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13257a1 elementor-widget elementor-widget-image\" data-id=\"13257a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/a43.a93.myftpupload.com\/wp-content\/uploads\/2020\/11\/small-biz-grants.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">As of 2019, an 89% of the businesses we assisted were still open. This compared to the Federal Emergency Management Agency estimates, which says that 40 - 60% of businesses close after a natural disaster.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168c01b elementor-widget elementor-widget-spacer\" data-id=\"168c01b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Policy &amp; Advocacy Our Policy &amp; Advocacy pillar generates thought leadership and research to guide strategies for the Visitor Economy, resilience, and economic development. This unit collects data to measure and track impact, while collaborating with global partners to publicize the findings and recommendations that will transform Puerto Rico. By identifying critical challenges and opportunities [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":367,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[16,8],"tags":[],"class_list":["post-1378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-home-1"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Our Strategic Approach - Foundation for Puerto Rico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/foundationforpuertorico.org\/en\/our-strategic-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Strategic Approach\" \/>\n<meta property=\"og:description\" content=\"Policy &amp; Advocacy Our Policy &amp; Advocacy pillar generates thought leadership and research to guide strategies for the Visitor Economy, resilience, and economic development. This unit collects data to measure and track impact, while collaborating with global partners to publicize the findings and recommendations that will transform Puerto Rico. 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